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Title:SEP 2021 NM SOLVED ASSIGNMENTS - You are the Head-Manufacturing of Godrej Industries. You are planni
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Strategic Management

1. You have been appointed as a Strategy Consultant to Godiva Chocolatier which is a Turkish-owned chocolate maker which is jointly owned by Turkish conglomerate Yildiz Holding and MBK Partners wanting to enter India. Godiva was founded in Belgium. Which one of Porter’s Generic Strategies would you choose to be operational in India & Explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points? (10Marks)

2. Carrefour, a French Retail chain of stores wishes to enter India. Conduct a PESTLE analysis for Carrefour in India & suggest whether Carrefour should enter India or otherwise. (10 Marks)

3. You are the Head-Manufacturing of Godrej Industries. You are planning to setup a brand-new Manufacturing plant at a village in rural Maharashtra.

a. Perform a Stakeholder analysis & suggest which all stakeholders will be taken in to confidence & also what would be your communications approach plan to bring them in to your point of view? (5 Marks)

b. Highlight some of the creative & innovative initiatives that you would undertake to convince the stakeholders that you mean to do well for all the stakeholders. (5 Marks)


For Nmims answersheets contact

+91 95030-94040


Posted On:7/19/2021 11:08:16 PM

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